12STOREEZ embodies an idea of timeless wardrobe essentials and thought-through colour combinations. Each item can be worn by itself or easily turned into a perfect combination with our brand new ones. Going well together our clothing will make it possible for you to create multiple eye-catching choices on a day-to-day basis.
We avoid seasonal collections. New items come out every month, 12 times a year. This is why we are 12STOREEZ: 12 stories - 12 mini collections.
The founders, twin Golomazdina sisters, Marina and Irina say about the concept:
“Just like every other girl, we often come across the same problem: a wardrobe full of clothes but still nothing to wear! It’s not fun to go shopping only a few times a year, this is why our solution was to found 12STOREEZ. Here you’ll find new versatile pieces every week, so there is always a reason to check back.”
According to the RBK Magazine, we are one the fastest growing companies in Russia: just in 2014 there were 3 of us opening up our first store in Yekaterinburg. Now we can boast 180 professionals on staff working both at 12 retail stores in different cities and online on 12storeez.com.