Our story starts with twin sisters who were after elegant, simple pieces they couldn’t find elsewhere. Born in a small Russian town, Irina and Marina Golomazdina asked their seamstress mother to create designs for them when they were younger.
“People would always ask where our clothes came from, and we couldn’t really answer. Created by seamstresses specifically for our, the clothes were a brainchild of many things that inspired us. We had an idea of what we wanted our wardrobes to look like since we were teenagers, so it was a seamless decision for us to create our own brand.”
12 STOREEZ was born in 2014, with ten items, an account on social media, and a small showroom in Russia’s Yekaterinburg. Today, we have a passionate community of women who appreciate our designs, 30+ stores and a team of just under 600 inspiring people that make and tell our story.
We celebrate versatile designs, feminine chic and premium-quality materials. We want to save you time and effort, and provide you with a wardrobe you will wear for years, and even decades, to come.
Every month, we create a selection of highly-curated pieces in limited quantities. We believe in designs that can be easily matched with the rest of your wardrobe. We obsessively choose fabrics and update our designs with your feedback. Our team is frequently found brushing fabric swatches against their skin, because we really do care how our products feel on you.
We produce about half of our garments in Russia and the rest abroad, across factories in Turkey, China, Belarus and other countries. We work with factories in Russia, Belarus, Turkey, China and India. Most of our partners in APAC work in compliance with global standards (WRAP, Sedex, BSCI), assuring safe, legal and ethical manufacturing processes as well as sustainable production practices. We celebrate every person who is a part of the process, from our employees to our clients, and we invite you to become a part of our story.
12 STOREEZ is the simple elegance, the feminine chic, the warm attitude. Welcome to the story.